Search engine optimization
Search engine optimization (SEO) is the practice of maximizing the volume or quality of traffic to a web site (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
On-page Optimization Activities:
- Initial Site Analysis
- Competition Analysis
- Keyword Research
- Density Analysis and Placement
- Title & Meta Tags development
- Site Structure Analysis
- URL renaming/re-writing
- Content Development Check
- Brief Keyword Competition Review
- H1, H2, H3 Tags
- Anchor Text
- Existing Web Content Optimization
- HTML Validation
- Creation of XML / HTML / ROR / Text Sitemaps
- Submitting sites to Google and Yahoo Webmasters
- Canonical / 404 Implementation
Off Page Optimization Activities
- Directory Submission
- Article submission
- Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
- Press Release Submission
- Blog creation, weekly Postings and blog promotion
- Creating of Favicons
- Content editing & Content Rewriting
- Direct Link Exchange / Direct Link Building
- Press release news syndication
- RSS ( Really Simple Syndication)
- Local and regional search engine indexing
- Forum Posting
· Social Media Optimization:
Optimize Social media and use it in Favor of your Brand Building using Social Networks and Communities
How to do Promotions on Social Networking Sites like:
- Facebook
- Linkedin
- MySpace
- Orkut /Bebo
- Twitter & many more…
How to do Promotion of your Sites using Multiple Sharing Options:
- Yahoo Buzz
- Digg
- Delicious
- Google Bookmarks
- Reddit
- Stumble Upon & many more…
Promoting your sites using URL Shortening Tools:
- Bit.ly
- Tiny url
- Doiop
- Memurl
- Readthisurl
- Dwarfurl & many more…
Other Activities:
- Google Sitemap Creation
- Yahoo Sitemap Creation
- Competitor Analysis & Monitoring
- Google Webmaster Account Setup and management
- Google Analytics (Statistics) setup and management
Reporting:
- Monthly Activity Reports
- Monthly Google Analytics Traffic Details Reporting
- Site Study & Suggestion
