Defination:
Search engine optimization is the process of improving the visibility of a web site or a web page in search engines. via the "natural" or un-paid ("organic" or "algorithmic") search results Other forms of search engine marketing (SEM) target paid listings.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Algorithm:A formula or set of steps for solving a particular problem. To be an algorithm, a set of rules must be unambiguous and have a clear stopping point. Algorithms can be expressed in any language, from natural languages like English or French to programming languages like FORTRAN. We use algorithms every day. For example, a recipe for baking a cake is an algorithm. Most programs, with the exception of some artificial intelligence applications, consist of algorithms. Inventing elegant algorithms- algorithms that are simple and require the fewest steps possible-is one of the principal challenges in programming.
Alt Attribute:
XHTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed. The image tag is a very important tag. It directs the browser to either a gif or jpeg file. The browser then displays that image file where the command is placed.
What is backlink?
A link at another site, leading to your site. Also called an incoming link. The number and quality of backlinks represent the most important factor in determining a site's PageRank.
Robots.txt file:
A simple text file that stops Google (and other search engines that recognize the file and its commands) from crawling the site, selected pages in the site, or selected file types in the site.
SEM (search engine marketing):
SEM is SEO that focuses on the marketing aspect of optimization in order to produce results rather than the backend programming, coding, content and design of a website. This marketing is usually associated with pay-per-click campaigns, banner ads, and affiliate networks intended for branding versus actiion by viewers. The long term results of SEM are usually much higher than organic SEO and may even have a negative return on investment.
Reverse SEO:
a term coined by Clinton Cimring in 2006, Reverse SEO is reducing the ranking or placement of results like negative press in a search engine by optimizing other pages for the same results. For more on Reverse SEO See our Reverse
SEO page: http://www.searchenginepartner.com/First-page-placement/reverse-seo.html
RSS feed:
RSS stands for Really Simple Syndication. An RSS feed is a document that contains either a summary of content from a web site or the full text of a website. RSS feeds makes it possible for people to keep up with their favorite web sites automatically rather than checking them manually.
SEO Copywriting:
Writing specifically for web pages involves incorporating target keywords that tell the search engines what a specific web page is about. Effective SEO copywriting achieves two goals. 1) Iit creates persuasive, informative content for the web site visitor while 2) maintaining an optimum keyword count for the search engines to index.
Spam:
Generally refers to repeated and irrelevant content. As an optimization term, spam refers to loading a page with keywords or loading a search engine's index with mirror sites. Google reacts strongly to spamming, and takes harsh measures against Web sites that use spamming techniques to improve PageRank.
Spider:
An automated software program that travels from link to link on the Web, collecting content from Web pages. Spiders assemble this vast collection of content into an index, used by search engines to provide relevant sites to searchers. Spiders are also called crawlers, bots (short for robots), or Web bots. Google's spider appears in Webmaster logs as Googlebot.
StopWords:Words that are common in a full-text file but have little value in searching. Words in a stopword file will be excluded from the indexes, considerably reducing the size of the indexes and improving search performance. For example these are stopwords: a about an are as at be by com for from how.
Tag:
A tag is a keyword used to describe a piece of data (such as a blog post, photo, video, etc.). Tags can either be assigned by the author of the content or the consumer of the content.
Cloaking:
A type of search-engine subterfuge in which an indexed Web page is not shown to visitors who click its link in Google (or another search engine). The cloaking works two ways: Visitor content is cloaked from Google, and Google's indexed content is cloaked from visitors. This serves to give a high PageRank to content that ordinarily would rate a low PageRank. Cloaking is not always illicit. A certain type of cloaking are used to deliver pages tailored to a visitor's ISP (America Online, for example) or specific Web browser.
Forum:
A forum is a web-based application that allows people to hold discussions through individual posts. The posts will be displayed in chronological order or as threaded discussions.
